Gamification is the key to getting website visitors more relaxed and more likely to engage with our opt-in form and brand in general.
See, ordinary squeeze pages and popups have been shown so many people have developed ‘banner-blindness’ to them and the gift they get in exchange for their information becomes devalued.
However, when a visitor is confronted with a chance to win something ie: like when playing the lottery, the perceived value of the prize goes up tremendously.
Combine that with eye-catching graphics and video and now you have something that will really get visitors' attention and get them to interact with your brand!
Therefore, the formula for online marketing success today is simple...